Liberty Mutual Partner Programs

Liberty Mutual offers the financial strength and stability of a top-5 carrier, plus 40+ years of experience building valued affinity partnerships with some of the strongest brands and organizations across the country and globally.

Why offer insurance benefits?

Offering voluntary insurance solutions not only satisfies a customer need but provides significant value to the organizations we partner with.

  • Financial rewards
    Customers receive special affinity pricing to help better manage premium costs, while you can generate non-traditional revenue1 that is both sustainable and predictable
  • Brand Value
    Partnering with a highly-respected and nationally recognized insurance company helps enhance brand loyalty while improving consumer engagement
  • Ease and peace of mind
    Customers receive access to best-in-class omnichannel sales and service platforms, and partners receive turnkey partnership models with minimal implementation and operational costs

About Liberty Mutual partner programs

Liberty Mutual offers a wide array of diverse and innovative partnership models, selling Auto, Home, and Pet Insurance through partner organizations. We are a leader in this space, with more than 15,000 partner companies and organizations and the brand recognition customers trust. In fact, 95% of affinity customers feel that Liberty Mutual is easy to do business with and would recommend us to family or friends2. We're structured by industry vertical to allow our team to be more focused than ever, and more attuned to the needs of our partners and their customers.


Insurance Carriers

Liberty Mutual partners with centralized national insurance agencies that drive simplicity, choice, and digitization to meet our common customers where they are shopping for insurance.



Partnerships within the Property vertical, including real estate, mortgage lenders and home service providers, align with our core line of business and allow us to meet customers with home insurance offers where they are already doing business today.


Voluntary Insurance

With our Voluntary Insurance Benefits program, employers can offer valuable coverages while enhancing the company's overall benefits package and improving employee satisfaction.



Our Transportation vertical boasts partnerships with nine OEMs representing 20 automotive brands, as well as digital auto retailers, direct dealerships, and other transportation companies to create more seamless experiences for our shared customers.


Platform Agencies

In the Platform Agencies vertical, we partner with digital and call center insurance agencies to offer our products to consumers through appointed representatives.


Financial Services

Our Financial Services vertical focuses on partners whose core business is in financial services or banking solutions to align on the unique drivers in those industries and offer tailored solutions for their insurance needs.


Membership & Consumer

We have over 800 long-standing affinity relationships across multiple partnership types including professional, retail, education, and alumni associations that that help these organizations improve loyalty, attract new members and increase retention.

Why partner with Liberty Mutual as a group insurance provider

Expert program support with a commitment to integrated marketing
of affinity policyholders say they are satisfied with Liberty Mutual2
in partner premium and 4.3 million policies in force3

Contact us

Get in touch with one of our expert Sales Leaders to learn more about what our partnership programs have to offer.

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1Partner compensation is typically based on qualified completed quotes by partner-affiliated customers, but may vary depending on state law.
2Source: 2020 Liberty Mutual Customer Satisfaction Survey of Affinity Policyholders
3Statistics as of March 2022
4Level of program support may vary based on group size