Liberty Mutual
Commercials
Look mom, we’re on TV!
You probably recognize us from your commercial breaks. Check out some of our most prominent campaigns.
Liberty, Liberty, Liiiberty, Liiiberty
Have you found yourself singing the jingle? If not, you will. Whether it's LiMu Emu & Doug® or one of our other campaigns, there's more to these commercials than meets the eye.
LiMu Emu TM
What can we say, some birds just have “it”. LiMu'sTM got it in spades. When he's not helping spread the word about customizing insurance, you can find him pecking, squawking, and eating bugs. You know, bird stuff.
Fun facts
The guy can't even fly. Those wings are purely decorative. Also, “LiMu” stands for Liberty Mutual... is your mind blown?
Everyone wants to know, is LiMu Emu real? He comes to life with the help of movie magic - LiMu Emu's deliberate actions are created using a CGI model.
Doug
Doug is an insurance man, through and through. He believes people should only pay for what they need, that means customizing insurance to your needs so you're not paying for a bunch of extras. When he's not telling people about customized insurance, he's... well come to think of it, he doesn't really have any other interests.
Fun fact
He's a breathtaking accordion player.
LiMu Emu & Doug Commercials
Golf | LiMu Emu & Doug | Liberty Mutual Insurance Commercial
For a sport that has the word “birdie,” our birdy was not a big fan.
Golf (Short) | LiMu Emu & Doug | Liberty Mutual Insurance Commercial
It's weird, after this day the golf course coincidentally put up a “no emus” sign at the golf course.
Farmer | LiMu Emu & Doug | Liberty Mutual Insurance Commercial
From humble beginnings to insurance savings superstar, witness the origin of LiMu Emu.
Farmer (Short) | LiMu Emu & Doug | Liberty Mutual Insurance Commercial
Follow your dreams, especially if they're about insurance savings and you're a flightless aviator-wearing emu.
Weird Dream | LiMu Emu & Doug | Liberty Mutual Insurance Commercial
Floating into Doug's dreams - and it's as weird as you'd imagine.
Weird Dream (Short) | LiMu Emu & Doug | Liberty Mutual Insurance Commercial
Day and night, Doug dreams of savings.