Liberty Mutual
Commercials
Look mom, we’re on TV!
You probably recognize us from your commercial breaks. Check out some of our most prominent campaigns.
Liberty, Liberty, Liiiberty, Liiiberty
Have you found yourself singing the jingle? If not, you will. Whether it's LiMu Emu & Doug® or one of our other campaigns, there's more to these commercials than meets the eye.
LiMu Emu TM
What can we say, some birds just have “it”. LiMu'sTM got it in spades. When he's not helping spread the word about customizing insurance, you can find him pecking, squawking, and eating bugs. You know, bird stuff.
Fun facts
The guy can't even fly. Those wings are purely decorative. Also, “LiMu” stands for Liberty Mutual... is your mind blown?
Everyone wants to know, is LiMu Emu real? He comes to life with the help of movie magic - LiMu Emu's deliberate actions are created using a CGI model.
Doug
Doug is an insurance man, through and through. He believes people should only pay for what they need, that means customizing insurance to your needs so you're not paying for a bunch of extras. When he's not telling people about customized insurance, he's... well come to think of it, he doesn't really have any other interests.
Fun fact
He's a breathtaking accordion player.
LiMu Emu & Doug Commercials
LiMu Emu & Doug | Ghostbusters: Frozen Empire + Liberty Mutual Insurance Commercial
We don't speak Mini Puft language, but if we did, we'd politely tell them to customize and save with Liberty Mutual.
LiMu Emu & Doug (Short) | Ghostbusters: Frozen Empire + Liberty Mutual Insurance Commercial
If you want to save, call LiMu Emu & Doug. If you want to be saved, call the Ghostbusters.
LiMu's Line | LiMu Emu & Doug | Liberty Mutual Insurance Commercial
Squawk. Sorry, that was LiMu's line, again.
Doog | LiMu Emu & Doug | Liberty Mutual Insurance Commercial
From the creators of Liberty Biberty, a new duo is born: “LiBu Beeboo & Doog.”
Replaced | LiMu Emu & Doug | Liberty Mutual Insurance Commercial
There's a new Doug in town. And he can't even say the company name. This might be a problem.
Replaced (Short) | LiMu Emu & Doug | Liberty Mutual Insurance Commercial
Doug meets his match. His tall, handsome, clean-shaven match.
Coaching | LiMu Emu & Doug | Liberty Mutual Insurance Commercial
Doug and Doug practice Doug's lines.
Replaced Reel | LiMu Emu & Doug | Liberty Mutual Insurance Commercial
At this point, we might as well give all the speaking lines to LiMu.