By Justin Stoltzfus
When to Buy a New Car Torch Banner
Doing the research is a big part of planning to buy a new car. Some car customers can benefit from adding timing to the research list—when you visit a dealership can have a big impact on your final purchase price. Use these car shopping tips to help you choose the best time of year to visit the dealership so you'll get the best new car deals:

  • Use market holidays. TrueCar compiles data that shows auto buying trends. After crunching the numbers, they’ve found that major shopping holidays—like Black Friday—can actually be good times for new car discounts in the auto market.
  • Make end-of-month or end-of-year visits. You're often likely to get a good deal by waiting to purchase your car at the end of the month. There are a few reasons for this. First of all, dealership sales people often have to meet quotas and so may be more amenable to making a deal to meet those goals at the end of the month or year. In addition, dealerships, like many businesses, often need to move inventory to get ready for holiday seasons, especially toward the end of the year. Toward the end of the model year, you can often get a good deal on the "old" model right before the new one comes out.
  • Use Monday to your advantage. You can benefit from doing your car shopping on "off-peak" days. Visit a dealership on a weekend, and you'll often find flocks of car shoppers and getting face time with sales reps feels like a contest. That demand puts the cards in the dealer's hand. But go on a Monday, and you'll get more personal attention and, as a result, more negotiating power on your side of the table.
  • Buy out of season. Have you ever noticed you get the best deals on winter coats just as the weather is starting to warm up? Much like seasonal discounts on clothing, out-of-season car shopping works, too. You'll find better pricing on a convertible in the winter, for example, when people are less likely to make an impulse buy.
  • Take advantage of end-of-season sales. Dealers offer sales for a reason: they're trying to unload inventory and get cars off the lot before new models come in. Pay attention to these end-of-season deals and listen for messaging around 'overstock' offers. These are worth watching for, as they can often net you below-average prices. Always check for expiration dates on deals and sales to ensure you don't miss one that could be ending soon.
Doing a little bit of extra research and waiting for the right moment to buy can help you save money and get the best deal on your new car.

Looking for your next car? See what others paid for the car you want. With the Liberty Mutual Car Buying Program powered by TrueCar, you can get dealer pricing information on new and used cars without leaving home. Using the Car Buying Program, customers have saved an average of $3,221 off MSRP on new cars1 and the Certified Dealers are dedicated to providing you with a hassle-free car buying experience. See how much you can save.

1 Between 4/1/14 and 6/30/14, the average estimated savings off MSRP presented by TrueCar Certified Dealers to users of TrueCar powered websites, based on users who configured virtual vehicles and subsequently purchased a new vehicle of the same make and model listed on the certificate from Certified Dealers, was $3,221, including applicable vehicle specific manufacturer incentives. Your actual savings may vary based on multiple factors including the vehicle you select, region, dealer, and applicable vehicle specific manufacturer incentives which are subject to change. The Manufacturer's Suggested Retail Price ("MSRP") is determined by the manufacturer, and may not reflect the price at which vehicles are generally sold in the dealer's trade area as not all vehicles are sold at MSRP. Each dealer sets its own pricing. TrueCar does not broker, sell or lease motor vehicles.

Guaranteed Savings not available in all states. In these states a Target Price is shown, which is market-based example of what you can reasonable expect to pay for your vehicle as configured. Your configured vehicle may not be available of in-stock at the Certified Dealer.


Let us know what you think, but please do so responsibly. Comments are moderated and we remove any posts with personal attacks, obscene language or inappropriate material, comments with links, or comments from people under the age of 18. If you have a question, check out our Comment Submission Guidelines. By clicking post, you agree to our site's Terms & Conditions and Privacy Policy.

more from liberty mutual
Get a Free Quote
Call 1-800-837-5254
Log In
Make policy changes, pay your bill, manage claims and more with 24/7 access.

First time here?

Manage Your Policies

Business customers log in here